OFFICIAL RULES
Updated July 24, 2026
1. Eligibility. The Promotion is open only to individuals who:
(a) are active Lifeline, Postpaid, or Naked Mobile Cellular One subscribers (“Sponsor”);
(b) are customers in good standing at the time of entry and drawing;
(c) are 18 years of age or older, or the age of majority in their jurisdiction; and
(d) visited a Cellular One store during the promotional period and purchased a data bundle of any value and for any product line.
Promotion is limited to individual personal-line subscribers. Business, government, and organizational accounts are not eligible.
Individuals who, within one (1) year prior to the Promotion start date, performed services for Sponsor or its respective parents, subsidiaries, affiliates, or and successor companies or any organization responsible for fulfilling, administering, advertising or promoting the
Promotion or supplying any prize, and the immediate family and Household
Members of such individuals are not eligible to enter the Promotion or win the prize. “Immediate family members” shall mean parents, stepparents, children, step-children, sibling, step-siblings, or spouses, regardless of where they live. “Household Members” shall mean people who share the same residence at least three months a year, whether related or not.
In order to enter the Promotion or receive the prize, entrants must fully comply with the Official Rules, and by entering, agree to be bound by these Official Rules and the decisions of Sponsor, whose decisions shall be binding and final. The Promotion is subject to all applicable federal, state, tribal and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding regarding all requirements set forth herein. Sponsor’s administration and operation of the Drawing and the selection of winner is final and binding in all matters related to the Drawing. Sponsor reserves the right to discontinue this promotion at any time without notice.
2. Sponsor. The Mystery Box Challenge Promotion is sponsored by Smith Bagley, Inc. dba Cellular One of North East Arizona (the “Sponsor” or “Cellular One”), 1500 S. White Mountain Road, Suite 103 Show Low, Arizona 85901.
3. Promotion Period. The Promotional Period will be on the following dates for the following stores:
Chinle, Farmington, Gallup, Show Low, Tuba City, and Window Rock:
August 1, 2026; August 3-8, 2026; August 10-15, 2026; August 17-22,
2026; August 24-29, 2026; and August 31, 2026;Kayenta and Shiprock: August 1, 2026; August 4-8, 2026; August
11-15, 2026; August 18-22, 2026; and August 25-29, 2026; andWhiteriver and Zuni: August 4-7, 2026 August 11-14, 2026; August
18-21, 2026; and August 25-28, 2026.
Only individuals who meet eligibility requirements at the time of entry and drawing will be considered.
4. Entry. Eligible subscribers who visit a participating Cellular One store during the promotional period and purchase a data bundle of any value and for any product line may select one of six Mystery Boxes. Five boxes will contain a “game over” sign, and one box will contain a “power-up” sign. A customer who selects the box containing the “power-up” sign will win that participating Cellular One store’s prize for the day.
Limit one (1) entry per data bundle purchase.
5. Drawings and Odds. Odds of winning depends on the eligible entries.
The first entrant at each participating Cellular One retail store to reveal the “power-up” sign will be declared the daily winner and no additional entries will be accepted at that location for the remainder of the day.
Up to two hundred and thirty (230) winners may be selected during the promotion –one (1) prize may be awarded on each day that the participating Cellular One store is open during the promotional period.
6. Prize. The total collective value of all prizes to be given away as part of the Promotion is approximately $3,165.00. The approximate retail value of the Promotion prizes are as follows:
One hundred and six (106) Burger King gift cards, each valued at $10.00;
One hundred and five (105) Sonic gift cards, each valued at $10.00;
Seven (7) Subway gift cards, each valued at $5.00; and
Ten (10) Ace gift cards, each valued at $100.00;
andTwo (2) Taco Bell gift cards, each valued at $10.00.
Prizes are predetermined and limited to stock on hand. No substitution, transfer, refund, replacement, or cash equivalents are permitted. All federal, state, and local tax liabilities for prizes shall be the sole responsibility of the winner, who may be required to complete IRS Form 1099-MISC.
7. Winner Notification. Winners will be notified immediately and in-person at the participating Cellular One store upon selecting the Mystery Box containing the “Power Up” sign, and after winning selection is verified.
8. Winner Requirements. The Winner will receive the prize immediately after the winning selection is verified. Drawing winner must present an official government-issued I.D. at time the prize is collected. Winners may be required to complete an eligibility and liability and publicity release (the “Affidavit/Release”) within two (2) days of notification of winning a Drawing. If the Drawing winner fails to sign the Affidavit/Release within the required time period, they may be disqualified and will not receive the prize.
9. Privacy and Publicity. All information submitted by the Drawing winner will be treated according to Cellular One’s Privacy Policy, available at mycellularone.com. Except where prohibited, the Drawing winner shall consent to the Sponsor’s use of their name, likeness, voice, opinions, biographical information, and state of residence for promotional purposes in any media without further payment or consideration.
10. General Conditions. In the event that the operation, security, or administration of the Drawings is impaired in any way for any reason, including, but not limited to fraud, virus, act of nature, or other technical problem, the Sponsor may, in
its sole discretion, either: (a) suspend the Promotion to address the impairment and then resume the Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) award the prize at random from among the eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Drawing or to be acting in violation of these Official Rules or in an unsportsmanlike disruptive manner. Any attempt by any person to undermine the legitimate operation of the Drawing may be in violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Failure by the Sponsor to enforce any provision of these Official Rules shall not constitute a waiver of the provision.
11. Release and Limitations of Liability. By participating in the Promotion, entrants agree to release and hold harmless the Sponsor, and each of their respective parents, directors, employees, and agents (the “Released Parties”) from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability (including, but not limited to, liability for defamation, libel, slander, invasion of privacy, infringement of publicity or any intellectual property rights, any property loss, damage, personal injury, bodily injury, death, expense, accident, delay, inconvenience or irregularity, and any indirect, incidental, consequential, special, punitive or exemplary damages of any kind even if the Released Parties have been advised of the possibility of such loss or damages), costs and expenses (including, without limitation, reasonable outside attorneys’ fees) that may arise in connection with: (a) the Drawing, including but not limited to, any Drawing related activity or element thereof, and the entrant’s entry, participation or inability to participate in the Drawing; (b) the violation of any third party privacy, personal, publicity or proprietary rights; (c) typographical errors in these Official Rules or any Drawing materials; (d) any interruptions in or postponement, cancellation, or modification of the Drawing; (e) human error; (f) incorrect or inaccurate transcription, receipt or transmission of any part of an entry (including, without limitation, the information or any parts thereof); (g) any technical malfunctions or unavailability of the Website or any telephone network, computer system, computer online system, computer timing or dating mechanism, computer equipment, software, or Internet service provider, or mail service utilized by any of the Release Parties or by an entrant; (h) interruption or inability to access the Drawing, Website or any other Drawing related websites, or any online service via the internet or mobile network due to hardware or software compatibility problems; (i) any damage to entrant’s (or any third person’s) computer or mobile device or its contents related to or resulting from any part of the Drawing; (j) any lost or delayed data transmissions, omissions, interruptions, defects or any other errors or malfunctions; (k) any late, lost, stolen, mutilated, misdirected, illegible, delayed, garbled, corrupted, destroyed, incomplete, undeliverable or damaged entries; (l) any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties, or any of their agents or employees; and (j) the negligence or willful misconduct of any entrant. Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Drawing, and in no event shall the Released Parties be liable for attorneys’ fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.
12. Disputes. Except where prohibited, entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Drawing or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Arizona. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Drawing , shall be governed by, and construed in accordance with, the laws of the State of Arizona, without giving effect to any choice of law or conflict of law rules (whether of the State of Arizona or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Arizona. Any dispute or claim must be brought within one (1) year of the time the cause of action occurred, or the cause of action shall be forever barred.
13. Winner List. To request the Winners List (available after September 1, 2026), send a self-addressed, stamped envelope to:
Cellular One “Mystery Box Challenge” Promotion– Winners List
1500 S. White Mountain Road, Suite 103
Show Low, Arizona 85901
Requests must be postmarked by September 15, 2026.
14. Lifeline Disclosure Statement.
Lifeline is a federal government benefit program and only qualified persons may participate. See your FREE4LIFEPLUS wireless agreement or www.cellularoneonline.com/free4life for pricing and additional terms and conditions.
15. Non-Affiliation. Neither Sponsor nor this Promotion are affiliated, sponsored, endorsed nor administered by Facebook, Instagram, nor their parent company Meta, in any way. Nothing herein shall be construed nor implied to indicate any such affiliation, and entrants shall be not be required to share tag, nor engage in any other act that constitutes consideration that inures to the benefit of Facebook, Instagram nor Meta, nor to Sponsor for entry and participation herein.